Business

Odnoklassniki.ru social network to launch targeted advertising

Odnoklassniki.ru

18:25 30/05/2011

Multimedia

The world map of social networks

Russian social networking site Odnoklassniki.ru is launching a system of targeted advertisements, a source at Mail.ru, the owner of Russia's second largest social network, said on Monday.

Odnoklassniki has a potential audience of 40 million people. Liveinternet.ru statistics service says about 20 million people visit Odnoklassniki daily.

Russia's top social network, Vkontakte.ru abandoned media advertising in favor of targeted advertising last year.

Billionaire Alisher Usmanov owns around 34 percent of Mail.ru and South Africa's Naspers has 28.7 percent.

MOSCOW, May 39 (RIA Novosti)

Add to blog
Send to friend
Share

Add to blog

You may place this material on your blog by copying the link.

Publication code:

<div style="border:1px solid #d3d3d3; padding:17px 0 0px 17px; background:#ffffff; width:510px;"><div style="width:100%; overflow:hidden;"><a target="_blank" href="http://en.rian.ru/business/20110530/164321549.html" style="text-decoration:none;"><img src="http://en.rian.ru/i/eng/logo_sml.gif" alt="RIA Novosti" title="RIA Novosti" style="float:left; margin-right:10px;" border="0" /></a><a target="_blank" href="http://en.rian.ru/business/20110530/164321549.html"><img src="http://en.rian.ru/images/16432/18/164321837.jpg" width="120" height="83" border="0" alt="Odnoklassniki.ru " style="float:right;padding:0px 15px 5px 0px;" /></a><a target="_blank" href="http://en.rian.ru/business/20110530/164321549.html" style="color:#000000;text-decoration:none;display: block; margin: 0 10px 0 0 ;"><strong style="font:19px Georgia,Arial,sans-serif; line-height:16px; font-weight:bold;">Odnoklassniki.ru social network to launch targeted advertising</strong></a><p style="font:13px Georgia,Arial,sans-serif; padding:5px 153px 0px 0;"><span style="color:#5590bf;">18:25</span> <span style="color:#5590bf; padding-right:7px;">30/05/2011</span> <span style="font-size:12px;">Russian social networking site Odnoklassniki.ru is launching a system of targeted advertisements, a source at Mail.ru, the owner of Russia's second largest social network, said on Monday.<a target="_blank" style="color:#335f86; padding-left:10px; text-decoration:underline;" href="http://en.rian.ru/business/20110530/164321549.html" title="Odnoklassniki.ru social network to launch targeted advertising">>></a></span></p><div style="padding:6px 0 15px 30px; font:10px Verdana,sans-serif;"><a target="_blank" style="color:#114472; text-decoration:underline;" href="http://en.rian.ru" title="RIA Novosti">Other news of the day</a></div></div></div>

Preview:

Odnoklassniki.ru social network to launch targeted advertising

18:25 30/05/2011 Russian social networking site Odnoklassniki.ru is launching a system of targeted advertisements, a source at Mail.ru, the owner of Russia's second largest social network, said on Monday.>>

Other news of the day