MOSCOW, September 3 (RIA Novosti) - The first world advertising forum, "Advertising for the future, the future for advertising" will be held in Russia's capital September 10-15, the forum's Web site said Monday.

The forum will be a unique opportunity for leading specialists from the advertising industry from all over the world to share their experience in advertising, marketing, and PR, the site said.

Forum participants will be able to take part in the 17th Moscow International Advertising Festival Red Apple 2007, which will showcase all the latest innovations in design, print production and advertising production technology.

Well-known international PR experts will take part in the forum, among them World President of the International Advertising Association (IAA) Joe Ghossoub, IAA Executive Director Michael Lee, and Vice-President of the European Advertising Standards Alliance (EASA) Jacques Bille.