A RIA Novosti deputy editor-in-chief urged on Thursday traditional media outlets to pursue aggressive policies on new content platforms.

Maxim Filimonov addressed the second, final day of the Fourth European and Asian media forum underway in Moscow. He said the audience was currently getting increasingly independent of such traditional outlets as newspapers, news agencies and radio stations amid what he described as a media revolution.

"We are seeing a new step towards making information more accessible through... the development of the Internet and cellular communications," Filimonov said.

Filimonov said journalists were currently losing their monopoly as the only mediators between the government and society as a variety of new formats were evolving. He also pointed to the degradation of journalistic skills as the media market was being diluted with large numbers of incompetent information suppliers.

"It is impossible to face the competition from new media outlets other than by improving the quality of one's own products, which is possible through thoroughly studying the audience's needs," Filimonov said.

This year, some 150 senior managers from the most respected and popular media outlets in former Soviet republics and over 150 Russian guests and participants are taking part in the forum organized by RIA Novosti.

MOSCOW, December 10 (RIA Novosti)