Venezuelan President Hugo Chavez called for an end of Christmas "consumption insanity" and replace presents for children with stories about national independence hero Simon Bolivar, local media reported.

"For the love of God, let's halt this, let's put the brakes on this consumerist, capitalist insanity, that leads us to lose our spiritual values," said Chavez.

Chavez suggested to stop buying toys "that as mothers and fathers we are practically forced" to buy. He also said that there is little sense in buying new clothes each December before Christmas Eve as these sales do not benefit the small merchants, but "their owners, the wealthy, the big distributors that make a bundle squeezing people."

"Let's sit with the children and tell them stories of Bolivar, of the motherland," the Venezuelan President said, adding that he makes this appeal from his heart "to put aside these vices."

MOSCOW, December 25 (RIA Novosti)