According to ROMIR Monitoring, 34% of Russians do not drink beer at all. Twelve percent of beer-drinkers reduced their consumption of the malt beverage, whereas 86% said the law had not affected their habit.
Interestingly, the effect of the restrictions varied according to region. For example, advertising restrictions did not affect 95% of those polled in the Urals Federal District, whereas 24% of respondents in the neighboring Siberian Federal District said they drank less beer.
Lawmakers had hoped to discourage beer drinking among young people. In this regard, it is worth mentioning that every third young person, age 18-24, said advertising restrictions made beer less popular among their peers.
Social scientists noticed no change in attitudes to this law, with an overwhelming majority of Russians (70%) supporting it and only 7% opposing it.
The poll covered 1,600 people, age 18 and up, from more than 100 settlements, towns, and cities representing all of Russia's federal districts. The margin of error did not exceed 3%.
